An acquisition system that doesn't scale with SDR headcount.
Any B2B services business hits the same equation: pipeline regularity depends on the number of people you pay to prospect. The client wanted the opposite, a system where regularity depends on infrastructure rather than headcount. A common problem for most growing B2B businesses.
Funnel modelling before the first line of code.
First deliverable: a twelve-page scoping document. Reachable ICP market sizing, prioritised buying signal, expected stage-by-stage conversion rates, contact volume needed to generate N monthly meetings, marginal cost per booked meeting. The system was only built after explicit sign-off on the numbers.
An orchestrated architecture, operable by a non-developer.
N8N workers and Python scripts for intel and enrichment, Claude agents for ICP scoring and icebreaker writing, orchestrated sequencing across LinkedIn Sales Navigator and Smartlead, pipeline and performance tracked in Supabase. Fully documented and handed over to a non-developer operator after a single training session. No residual dependency on engineering.